Avoid the trap of over-complicating systems before proving your market. Restaurant veteran Matt Friedman breaks down how to scale a lean operation, navigate franchising, use direct marketing, and build complementary partnerships to protect your core product from shiny object syndrome.

Scaling from $1 million to $10 million requires moving from founder led chaos to systematic growth. Nick Avaria discusses the tactical shift from artisan to CEO, why SOPs aren't enough without behavior change, and how to build a business that is a product for buyers rather than a passion project.