> ## Content Index
> Fetch the complete content index at: https://www.bigtalkaboutsmallbusiness.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Ep. 8 - Finding the Need and Fulfilling It
- URL: https://www.bigtalkaboutsmallbusiness.com/finding-the-need-and-fulfilling-it/
- Published: 2023-08-30T15:00:00.000Z
- Updated: 2026-02-28T00:39:29.000Z
- Description: Rolf Wilkin shares entrepreneurship lessons from launching multiple businesses in Northwest Arkansas. Discover how to find market needs, overcome startup challenges, and apply real world insights that drive long term small business success.
- Author: Mark C. Zweig
- Tags: Strategy & Growth, #episodes

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Rolf Wilkin, founder and owner of several businesses in Northwest Arkansas, sits down with hosts Mark Zweig and Eric Howerton. They discuss everything from starting out as a new entrepreneur to lessons learned along the way. This episode is full of valuable insights and learning experiences for entrepreneurs of all types.