Think a one-person business is a fast track to freedom? We pull back the curtain on what it actually takes to build a resilient solo operation—where pricing, process, and discipline matter far more than motivational slogans. We talk through why “solo” isn’t new, how modern tools changed the game, and the very real difference between easy starts and hard, durable wins.

We share stories from the trenches: turning early no’s into yes’s, using marketplaces to test demand, and brokering supply without warehouses or staff. You’ll hear why underpricing is the fastest path to burnout, how to structure value-based offers, and when to use retainers to stabilize cash flow. We dig into the unsexy essentials too—outsourcing payroll, handling sales tax, and setting boundaries so you can work on the business, not just in it. Expect straight talk on vacations, energy, and why starting young can help, but starting with clarity helps more.

If you’re weighing a leap into a one-person company—or trying to grow the one you’ve got—this conversation gives you a practical framework: define one painful problem, package a clear outcome, price for value, automate the repetitive, and protect your reputation at all costs. The million-dollar myth fades once you see the real path: consistent delivery, strong positioning, and a mindset that treats every promise like a contract. Ready to build a solo business that lasts? Press play, then tell us your biggest roadblock and we’ll tackle it next.

Enjoying the show? Follow Big Talk About Small Business, share this episode with a founder who needs it, and leave a quick review so more builders can find us.